https://www.aliciavdd.net/work daily 1.0 2024-06-28 https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610416326598-DKMZRL6U7RNLITHJPRVS/icon_5.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610415444560-3N988TTSOKU2IQKLIEVT/icon_1.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610415267150-9IKBIO9WL8U7POIQ2BXN/lowfi_to_hifi.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610403749532-TM1U57GJ7I9B3HIAOV7N/white.jpg Work - How can we improve today’s love story? @byfelipe https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610417214309-KWYMNQBYDUJ6J756E1C9/Safe-date-usermap_V3.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610416709185-KQJ7GOG6RFVYUOHGF84R/Untitled-2.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610415881815-I6UD40UA8CG0FGMA9YNP/icon_2.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610416114082-PBLHZEC78PKF68RF9J5X/icon_4.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610415105644-S7Q25H586FPXWIR3DMKH/App_screens.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1583108814933-K3W41UN0TNSTKDDT6EQR/KENZA.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1583108814951-5FCH0OZHTYGYJ5674EHW/MIHO.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1583108815276-T6QCXZVZEI86HAVXRQLE/ZOE.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1583110312854-JLDSSKO45QIV5KP7JDQD/Artboard+1%404x.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1610415959146-REQ4K80CSR0TO4ET4LUH/icon_3.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1595011451889-ONYCSIRDT6AXTFOU03H9/Sign_In_Page.png Work - Sign In Page 2019 I worked on design concepts for Scholastic Book Clubs who wanted to refresh their sign in page. It was a combination of function and marketing, users that were used to logging in right away, and an area for new customers to learn more about Book Clubs. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1595011732198-HIH1PRME1XL6BAEE67BO/No-Wall-HP.png Work - Taking Down the Wall In January 2020, Business agreed to finally take down the sign in “wall” that blocked potential customers from browsing the site freely. I was tasked with creating the new homepage concept while adhering to the original UI that was established during the major site redesign back in 2015. The main objecting was to allow our participating customers to easily sign in, as usual, but also allow potential customers to get to know us and what we have to offer. I felt that the homepage had to contain a combination of our carefully curated product, a place for marketing as well as educating potential customers who we are and how our program works. Our users are both teachers and families. We will officially launch this page in Sept. 2020 for back to school. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1595011956802-5ZG90RTJUE2J7KXAQI33/PCOOL_PDP_2020.png Work - Product Detail Page Product detail page houses the most information, and organizing the info in an easily digestible way is always challenging. This is an example of the parent/family view of the PDP’s heaviest page. Not all the products will have all of this information, but this would be the worst case scenario. The goal is to keep it easy to scan despite all the information. While keeping the most important information up at the top, the page has to also include per business requirements a summary, about, related books, further product details, customer reviews, editorial review, about the author and illustrator, and finally related content. Each area is expanded upon arrival, but easily contractable. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1596582647324-FJZSG8GCP1NWMPBNSU5N/TCOOL_HP.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1607128063621-3YIO3OPVOTGXVXXSS01J/TCOOL_Teachers_Desk_current_V2+Copy.png Work Current slimmed down Version. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1596505388159-1ZTWM2PX5ULBJU4U79CO/No-Wall-HP.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1596582970065-JCLQAN2U0QKOROJ7BG3R/TCOOL_HP_flow.png Work Set due dates for student order submission, emails sent from the teacher to parents, and example of the email the parent will receive, and creating a roster of family email addresses for teacher to communicate easily with the families. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1595344588450-RYDJZRMWSR52KOVEIYNA/Sign_In_Page.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1596507328094-TIDNQXV9AWWPO3NQX8B1/PDP.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1607128037236-K2GCFSX31G2P0W9Q7KWD/TCOOL_Teachers_Desk_currenr.png Work Original Teacher’s Desk https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1601513515858-RIQH8G9EYOAT6I6MVUXC/SHIP_TO_HOME_P.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1598284190000-7ASTX4DX53QITCW2UFP0/Maia_box_open_orange_grey.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1598284246711-T8LDI6WC6SO624BH2KIP/Maia_box-GREY-ORANGE.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1598284212265-756ZZ5KJMRIBOEROE20C/Maia_box_open_orange_grey-angle2-2.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1598284163276-JVJUL0FD3K5X1Q9TRV2E/Maia_box-GREY-ORANGE-angle2.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570378439286-IZ95ZTJM4J58EI7IT45I/emails-double.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1601497071640-5GM0RUAGPS3STIK00PO3/Apple_rewards.png Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570380193651-16WJEQFC6S9WXQP9V1A0/shareable-mobile.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570381156459-RH9YK7IQKYLAWJVQZWQS/grad-page-TEST-060816.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1576774438070-0DMZIR7CAWUHQD8THRQQ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1596649587340-O35CFXQ3NHEJBS8R9TJ3/social_examples.jpg Work https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/54d4ea86-5618-4b16-ae2d-2427a3cab08a/Location+Page.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/117ee03b-28f6-4a16-9f4c-1b2cb8210087/building+Page.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/31e440da-2cc0-4ed5-9fe1-fe3845bc97de/building+Page+Room+Detail.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/2dbb153a-08ef-4724-b50b-62eecf382d95/portal+research+1.png Work - Make it stand out Matrix of Portal needs and Persona needs https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/ec339c78-0a1d-4340-b85a-1b30e51c1645/Success.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/4f554f92-dcf0-43f9-a374-a83c8566212d/Research+Deck.png Work - Make it stand out Consolidated research findings into a deck to present to leadership https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/43dc0ea8-fd7d-46ca-9324-05cc15b34571/cream+concept.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/acde73b1-ac0d-46b2-84ab-f7a58cfc6b01/building+Page+Meetings.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/9d6ce175-d845-450f-8bc2-5cd99cf7266f/portal+research+2.png Work - Make it stand out Overview of the research boarrd https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/c13fbfb1-bac6-4419-b7aa-317b1ffbb2dc/building+Page+MAP.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/f5854135-5806-43d7-8553-4ef9dc179ae7/homepage.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/c350143b-0025-4b76-886e-e1f498f73bab/website+Map+Refresh.png Work - Make it stand out Updated wireframe of Convene.com https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/a0287d70-4b6c-499a-99f1-80220bab69a1/portall+researrch+3.png Work - Make it stand out Portal Journey Map while flagging backend or logistical dependencies https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/82bac6a3-cc15-472b-8a65-3af6cf68a7b9/Convene+hero.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/228e9929-b517-46ad-85c1-0f36e9c71a0f/building+Page+MAP-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/75f39899-b89c-44c6-a621-5d085c2ed6c8/building+Page+modals.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/aac228cc-bce4-4462-8550-2a9333a1dadc/Research+website.png Work - Make it stand out A screenshot of our Figjam research & planning board https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/db596c7f-a662-4ed5-964b-4eb59bca16b1/moodboard.png Work - Make it stand out The head of marketing asked me to create a photography guide to help guide our photographer after the CEO fell in love with the softer cream concepts https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/fc8e6696-4d76-450a-af64-ce98bee6fa80/delivery+website.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/e3107cfb-ecf6-4b60-9106-d959dec19648/Membership.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/4fda019f-5a9a-4b82-a3ca-d99727a8b9ce/Portal+Key+Screens+Billing.png Work - Make it stand out Desktop examples of Sign up/Login screens, Billing, and Payment https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/7e331642-fc5a-4c13-b885-ec6d8b9aea8d/sticky_nav_behavior.png Work - Make it stand out First frame shows as user scrolls down, a sub sticky nav appears to allow users to easily navigate to different sections within the page. Second frame shows the main site nav disappears, and the sticky inquiry button appears. Third shows the expanded product accordion sticky appears. User now knows which section they are viewing and can close at any time, or navigate to entirely different section of the page. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/aaa9121c-8cab-40c6-b18c-c54c48f145d9/delivery+pdp.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/710bd5a0-a882-41fc-9da6-d7222def56b6/Membership-+ecommerce.png Work - Make it stand out These two screens shows the beginning of eCommerce for memberships. User can select the membership that suites them, and start eh checkout journey. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/7b41b508-4fdb-4a06-923b-e79a46afefb8/Membership-+modals.png Work - Make it stand out Exploration of ways to house the dense information that needed to get lifted regarding the different types of memberships and their inclusions with the use of modals. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/06fdac3d-587b-4ab1-b877-7168309e4ccb/Portal+User+Segments.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/e951ac46-d0ec-4fa4-8b8d-5f5ee057aecc/building+Page+Worksuites.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/cfff54f7-66c9-4083-b1b0-274779f903e0/Site+Map.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/0e228b26-cfb7-48fa-bc60-f3a71417f61c/building+Page+Memberships.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/17abb8d2-3c4c-417f-a49b-c4e174d111d1/availability+tool+workshop.png Work - Make it stand out Research Highlight: Availability Tool Workshop with Sales Team https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/3725bd27-9010-44b0-885a-ce881f8085e2/availability+tool+research.png Work - Make it stand out Research Board https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/8e0d6d36-83a6-41ac-91c8-488bde297905/availability+tool+hero+new.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/f650b4f5-9a81-4878-9779-38f1bc5df85f/Availbility+Tool+Light+touch+Filters.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/a6c6836f-0e71-45dc-b5dc-1c645f565520/Availbility+Tool+new+search+room+details.png Work - Make it stand out Room Details expands in result list with all the details that sales need for customer inquiries housed in one location. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/a5033f96-5a80-4917-9160-a14e9971689c/Availability+Tool__Search+Research+Plan.png Work - Make it stand out Research Highlight: Journey Map https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/6dd26aa1-2b2a-483b-accb-e53837f33c11/Availability+Tool+hero.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/c89a96b6-7f65-4603-b601-37b4a78ad3b7/Availbility+Tool+info+modals.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/2d959c8b-2dd5-49cf-981d-dd7e46f5a518/Availbility+Tool+Light+touch+settings.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/880ea134-eb73-473d-8596-243237c6ed37/Availbility+Tool+new+search.png Work - Make it stand out Searching with parameters results in a list view treatment. Option to exclude rooms that didn’t work with certain dates and times would be easier in this format. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570383887576-KFBRVKHZVULCP915G1N2/sawn-logo-final-AVsite.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570383942736-OKHTD78BS03LA2U5FC1I/Hanging-Wall-Sign-sawn.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570383928233-OW7QU90FMPHHUO53C3ID/Canvasbag-sawn.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/2f946646-0eb9-4a1b-a255-93f7dc9aae8d/PV%2Bdesk-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570384440694-WQ3AQSHGON04T1STBPEU/SAWN-kitchent-w-logo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570383964071-H1EIUFMNSN6INTAAXB5B/SAWN-Branding.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/ee85e01b-cce9-41b8-8ee0-79af18e837a9/shulman+credenza-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570384437891-MJSTEF2VTTWC8ZHJ7PNA/SAWN-desk-w-logo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1576776978888-Q1A8BO957ETM4E879G8X/image-asset.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570395752269-AICIWUIKBTLB1655T2T7/sso-email.jpg Work - Make it stand out Examples of Email Designs https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570391946135-115VC1PER2ROFBQUBB1Q/flyGuy-portfolio.jpg Work - Make it stand out Example of a Specific Sseries Page https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570391974112-4NRUVOW8K916UAPZNRUJ/SSO_HOMEPAGE_131212.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570391963567-6ZNEGBL38LHC6J5FRY3M/PDP_Portfolio.jpg Work - Make it stand out Product Details Page https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570392860823-TFN7JSGKKHQWAQAARDI4/Single-Row-cartridge-examples.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d8fff69f9666d7478ce2170/1570393730483-HBL83XDMH472IYFJOY8E/TOP-NAV_example.jpg Work - 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